About Us

Groups Direct is an award-winning Group Travel Company.  Simon Warwick and Gavin Davies founded the company in 2016 and with a combined experience of over 45 years in the industry they know how to engage, manage and inspire group bookers across the UK.

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Groups Direct is The Group Experience & Travel Company that is changing the face of the groups market.

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The team at Groups Direct pride themselves in organising and creating days out for groups. From steam train trips, to Gin factory tours and theatre breaks to ocean cruises, Groups Direct cater for all group’s needs.  

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Not only do Groups Direct arrange days out and tours, but we also offer fantastic group rates for West End Theatre. Groups Direct offer the best seats available at the best possible price.

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In 2016, this up and coming company introduced their Groups Direct Ambassador scheme. The Ambassadors will be with you throughout your day, making sure everything runs smoothly and dealing with any issue that may arise. This scheme won Groups Direct the Editors Award for Innovation in Tourism at the Group Travel Awards 2016.

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The main Special Event in 2017 were The Matinee Shows - a concept created and produced by Groups Direct. The shows include world class entertainment with a welcome drink on arrival, a three course meal and entertainment at a range of venues. The shows have received outstanding reviews and editorial online and in print in group tourism industry.

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Groups Direct are an award-winning company

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Group Travel Awards

Winners of the Editors Award for Innovation in Tourism 2016
Runners Up in Best Company or Venue offering Guided Tours 2017 and 2018
Finalists in Best Group Ticketing Agency 2017 and 2018

British Coach Awards

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Finalists for Tour Wholesaler and Industry Supplier 2017 and 2018
Finalists for Coach Tourism Innovation of the Year 2017 and 2018
Finalists for Coach Tourism Professional of the Year 2017 and 2018 

Finalists for Coach Tourism Professional of the Year 2019